The CONNECT Advantage

November 19-22, 2024 • The Margaritaville Resort Palm Springs

Meet with Business Partners
Committed to Your Success

Discuss Insightful STRATEGIES. Build Invaluable RELATIONSHIPS. Experience Measurable RESULTS.

American Fruit Grower and American Vegetable Grower invite you to join us for the industry’s premier event that caters to your operational needs by pairing you with industry-leading companies who have the technology and solutions to keep your operation moving in the right direction.

Meet with executives at the leading supplier companies in the industry.

Discuss your operation’s goals, challenges and strategic initiatives with the people who can affect positive change.

Business Partners are briefed on your operation’s unique needs and come ready to each meeting with real technologies, solutions and services specifically designed to meet your needs and help you reach your goals.

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“The way that that CONNECT is structured provides a lot of value because you’re meeting directly with representatives from companies that understand your operation, the challenges that you’re dealing with, and offer real life solutions to help you manage those challenges.”

Dan Henry, Kreher Family Farms

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“I would tell growers to jump at the opportunity to participate [in CONNECT] if they are invited. It’s definitely a way to expose yourself to very interesting vendors and products.”

Timothee Sallin, IMG Enterprises

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“I highly recommend coming to CONNECT. Whether you’re a vegetable grower, a tree fruit grower or anything in-between….it’s a great opportunity to network and learn a bit more about what other people are doing and if it can be applicable to your farm.”

Anthony Oddo, Grimmway Farms

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“[CONNECT] is what you wish a trade show was. That when you spoke to people, they actually knew what you did and then offered you something that would benefit you, your business, your farm.

Rey Rojas, Empey Orchards

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“The grower roundtable was great; it was nice to be able to directly interact with growers that are different in a lot of ways, but we are able to find common ground and common themes that we can help each other work through.”

Chase Edwards, Yakima Valley Orchards/Allan Bros

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“[Attending CONNECT] is very beneficial – whether you’re going to do business in a year from now or several years from now – it’s important to be connected to different people in the industry that are coming out with cutting-edge technology.”

Matthew Jasso, Nickel Family LLC

Why Attend as a Grower?

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Build Relationships
with Industry Leaders

Private meetings with the executives at the largest and most innovative supplier companies in the country – owners, presidents, senior department heads – results in actionable and highly-efficient meetings.

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Access to New
Products & Solutions

In addition to learning about new technologies and services that can address your operation’s unique needs, you’ll also have the opportunity to provide insight to the supplier community on new products or solutions that are needed.

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Maximize Your
Time and Investment

Fruit and Vegetable Grower CONNECT provides the unique opportunity to leverage the time and expense of one trip into as many as twelve private, 50-minute meetings with executives at the largest supplier companies in the country.

Growing Operations in Attendance

Network with your peers at the largest and most progressive growing operations in North America, including:

apple

Tree Fruit Growers

almonds

Tree Nut Growers

grape

Grape Growers

strawberry

Berry Growers

carrot

Vegetable Growers

lemon

Citrus Growers

Leading Up To the Event

We work with you to develop an Operation Business Profile to help us to identify your operation’s strategic goals and challenges, both short- and long-term. This profile will be shared with invited Business Partners during the matching process.

  • We also work with each Business Partner to highlight their company’s technologies and services. The information is compiled to create the Business Partner Profile.

  • You review the profiles of all the participating partner companies and let us know which ones you want to meet with. At the same time, partners review the Operation Business Profiles of all grower attendees to ascertain their ability to help operations meet their goals.

  • Meetings are scheduled for you based on your interest and the responses from the partners. The meetings that match up become your approved on-site meeting schedule.

  • Once all meetings are approved by you and the partners, we share your contact information with them so that they can reach out and set an agenda for the on-site meeting. This helps facilitate the meeting and make the most of your time together at the event.

During the Event

You participate in two full days of private one-on-one, 50-minute business meetings with the decision makers from leading supplier companies. In addition, there are plentiful high-value networking opportunities during meals and social functions. Growers are invited to attend a special program onsite where they can network, share insights and discuss market intel with their peers at other large growing operations in the country.

The Value

You leave Fruit and Vegetable Grower CONNECT with new relationships, solutions and specific follow-up plans developed during your meetings. Our team will continue to work with you and the partners post-event to ensure that action items are addressed and relationships continue to grow.

Join Us in Palm Springs

This year, we’re convening at The Margaritaville Resort Palm Springs (formerly the iconic Riviera Resort). Our new Southern Californian venue offers more amenities and activities, all set against a warm, relaxed atmosphere that’s perfect for making new connections.